Joshua Latimer

Avatar

Why measuring emotions is the next big thing in social listening?

Why measuring emotions is the next big thing in social listening? It is scientifically proven that nonverbal communication represents ⅔ of all communication. Why do we forget about the nonverbal elements such as voice quality, speaking style, intonation, stress and things like this in the social media communication when in everyday conversation we care quite …

Why measuring emotions is the next big thing in social listening? Read More »

Marketing Basics Even CEOs Don’t Know (But They’d Never Admit It)

Sometimes the most basic data is the best. Marketing is not complex if you know the basics- that’s true with anything by the style. Here are some implementations that are brilliantly simple and with them you really won’t have to sweat the smaller stuff. Tip# 1) The more that your potential purchasers see your name …

Marketing Basics Even CEOs Don’t Know (But They’d Never Admit It) Read More »

3 Tips For Effective Employee Management

You’ll likely agree that finding & keeping great employees is the largest hurdle service businesses face today. You’ve no doubt heard phrases like “you just can’t find good help” or “kids these days don’t have the work ethic I did at their age”. Sound familiar?  Oh, you’ve never thought that?  Right…. Inability to effectively manage employees stunts …

3 Tips For Effective Employee Management Read More »

Value Per Touch

Every single time you talk to a customer, every single time they see a company truck driving down the road, every time they get an email from your company, every single interaction a company has with a customer through any medium is considered a touch. It’s the concept that every single interaction you have with …

Value Per Touch Read More »