We are always telling people that consistency is key and the more their brand is out there the more likely they are to get a customer. With a Multi-touch campaign you can maximize effectiveness by reaching out to prospects in a variety of ways at one time. Multi-touch campaigns reach your target with a consistent message in a variety of formats to reinforce your brand and message. One example would be to start with a postcard campaign advertising your message and then also sending out the same message with an email and then maybe a door hanger or rack card. The idea is to get your message in front of people as many times as possible and as often as possible. Sending out one quick advertisement is rarely successful.
So what’s the best strategy to get started on your own multi-touch marketing campaign?
Step 1. Determine your audience.
It is always important to know who your audience is. The more you know about your audience the more successful you marketing will be. Your product has value to someone and figuring out who that someone is will be is crucial in your direct marketing campaign. You should also figure where your customers are coming from. Are they your neighbors, do they live within a ten mile radius? You need to know these things and if you aren’t sure then the best thing to do is start asking your current customers. Mailing lists, Social Audiences and email lists can be pulled based on zip code, neighborhood, city, age, income, and many other demographics.
Step 2. Decide on a strong offer.
The next important step is coming up with a strong offer. Once you know your audience, your offer should be something of value that will entice them to contact you. That may be a discount on a product or a free service. Whatever it is, just make sure that it is something that will be of value to the people who are receiving it. You are going to waste your time if you don’t include an incentive for people to call. That would lead to an unsuccessful campaign.
Step 3 . Decide what media will work best.
It’s time to decide what type of marketing you want to do and when you want to do it. For example, if you are having an event that is launching soon then you may want to start with a postcard since that takes the longest and then follow up with door hangers and finally an email a few days before the event. If you are in a hurry and need to get something out quick, start with an email and then go from there.
With a multi-touch campaign your message will be reinforced is several ways so you just have to determine what avenue will work the best for your business.
Multi-Touch Marketing is one of the most effective ways to advertise your business, bring in more revenue, a great way to experiment with different marketing techniques and a way to see what brings your business the greatest response. If you are interested in finding out more, give us a call today. We would love to talk to you about what will work best for your company. +1 855 663 5937 or Go online to SendJim.io and Get a Free Demo on how SendJim Can help you automate your next Multi-Touch Campaign.